The company, TyreFlow, previously saw our video for the Waste to Energy Merchant Power Plant and our New Brunswick Innovation Hub Video and were inspired to create their own video explaining their complicated, but highly sustainable and profitable process of taking used tires and recycling them into sellable products. They said many of their investors struggle to understand the process in early discussions, and by seeing the warehouse and the benefits in a short video it would be easier to get them up to speed.

Storyboarding, filming, and post-production was performed by me. My colleagues on the PennoniFX Studios team created the animations of the warehouse, and scripts and voiceovers were created in-house with the Pennoni Marketing Manager.